Media Training

Any CEO, Managing Director or General Manager is likely to need to answer media questions at some point in their career, quite often on a regular basis.

For anyone in these roles, media training is essential not only to answer questions, but also to gain the skills to control an interview in order to achieve a set of objectives.

Media training prepares senior executives for a typical news interview.  It teaches how reporters operate and what they look for in a story.

The training gives you the skill, methods and confidence to promote your talking points without waiting to be asked or indeed, making sure you communicate your key messages despite the nature of the question.

PR - Daniel J. Boorstin


The benefits of training with a journalist go far beyond just a media interview.

Once you learn how to sell your story to a newsroom and any other audience, you'll learn skills to be more engaging - and convincing - in any boardroom or public presentation.

The training we offer is carried out by highly skilled and experienced journalist who tailors the workshop training to each client and the issues or questions they are likely to face.

The training covers all types of interviews from print, online, radio and TV with live recordings and footage for review.

In a crisis situation, training can be developed to address a single situation to bring confidence to inevitable approaches from media.

PR is dead.  Long live PR.

A few years ago, there was a lot of discussion in New Zealand about the changes to traditional media and the threat to public relations. Digital agencies blossomed and PR seemed to have been left in the lurch.

Now, nothing could be further from the truth.  

With an ever changing and burgeoning communications landscape the role of PR is growing constantly, infiltrating different channels and becoming central to all delivery of messages and stories.  

It’s not what it used to be, and that is a good thing.  To maximise PR’s value it just needs different thinking.


Jonathan Tudor | Public Relations

Jonathan Tudor  | Director

I was introduced once as: “here’s the person I was talking about who’s been in PR forever.”  Tongue in cheek, yes, but fairly accurate - let’s say more than 20 years and less than 30.

No grass has grown under my shoes, in that time.  I’ve worked with PR celebrities and the occasional magician, in the UK, Middle East and New Zealand, and for several world leading agencies.

I’ve served countless well-known brands and businesses, in an eclectic range of industries, worked as an independent consultant and established an agency with a difference, Storicom.  Throughout, my passion has been the importance of service, informing and being precise.

The renaissance currently underway for PR is its most significant evolution - communication has become an ever-present management tool to drive a business in the direction it wants to go.  I’m committed to helping people achieve this.

Present and Past Public Relations Clients

Present & Past PR Clients