The importance of keeping Government, Ministries and public officials informed about the initiatives you are undertaking as a business shouldn’t be underestimated.
These officials and their associated organisations are influencers and our experience is they want to stay in touch with what you are doing. It helps them, because they like to stay informed, and it can help you.
Government relations is the branch of PR that supports an organisation’s communication with the various Government ministries and other departments.
For instance, your business may operate in healthcare, roading or agriculture, all important economic areas in New Zealand, so keeping these officials across what you are doing is important. Government relations is an organisation-to-Government function.
Public affairs helps an organisation communicate with groups including legislators and public policy, NGOs and interest groups, regional and local authorities and development or economic bodies.
It covers public organisations that aren’t necessarily in central Government.
The two often overlap and complement each other.
As a small country, with a close-knit community, those in Government or public office are easier to access, and as a result keeping these public officials informed is a natural extension of a PR programme, as long as it will be of value to that official and there is a agreed objective in doing so.
PR is dead. Long live PR.
A few years ago, there was a lot of discussion in New Zealand about the changes to traditional media and the threat to public relations. Digital agencies blossomed and PR seemed to have been left in the lurch.
Now, nothing could be further from the truth.
With an ever changing and burgeoning communications landscape the role of PR is growing constantly, infiltrating different channels and becoming central to all delivery of messages and stories.
It’s not what it used to be, and that is a good thing. To maximise PR’s value it just needs different thinking.
Jonathan Tudor | Director
I was introduced once as: “here’s the person I was talking about who’s been in PR forever.” Tongue in cheek, yes, but fairly accurate - let’s say more than 20 years and less than 30.
No grass has grown under my shoes, in that time. I’ve worked with PR celebrities and the occasional magician, in the UK, Middle East and New Zealand, and for several world leading agencies.
I’ve served countless well-known brands and businesses, in an eclectic range of industries, worked as an independent consultant and established an agency with a difference, Storicom. Throughout, my passion has been the importance of service, informing and being precise.
The renaissance currently underway for PR is its most significant evolution - communication has become an ever-present management tool to drive a business in the direction it wants to go. I’m committed to helping people achieve this.
Present and Past Public Relations Clients