B2B Communications

There are many definitions for B2B, or business communication, but for us at Storicom this gets to the heart of the most significant change in media and communications in recent years - that is, every company can now be its own media company.

Organisations used to have to rely on third party media organisations to communicate messages widely to target audiences.  Doing this themselves, through direct channels was simply uneconomic.

PR - Jean-Louise Gassee

Now with the ubiquitous use of online communication organisations can now communicate directly with audiences in a targeted way, economically and effectively.  They can communicate and then measure, and even automate.

This new approach fits well with the evolving definition of media to include any organisation with a circle of influence - including your own.  

Managing the message, the target and the channel to reach these business audiences is a new extension of public relations, and an increasingly important one.  

The theory of Every Company is a Media Company or EC=MC originated in 2005 when Tom Foremski developed it as a “transformative equation for business.”  The shift to digital delivery of information is clear to all, and the opportunity has emerged for all companies to manage direct public relations to the people they need to reach.

It isn’t a new concept – but now it has heightened relevance.

B2B communication is a mechanism to reach the right people, at the right time and deliver the right message.  The deliverable being provided is valuable content.

PR is dead.  Long live PR.

A few years ago, there was a lot of discussion in New Zealand about the changes to traditional media and the threat to public relations.  Digital agencies blossomed and PR seemed to have been left in the lurch.

Now, nothing could be further from the truth.  

With an ever changing and burgeoning communications landscape the role of PR is growing constantly, infiltrating different channels and becoming central to all delivery of messages and stories.  

It’s not what it used to be, and that is a good thing.  To maximise PR’s value it just needs different thinking.


Jonathan Tudor | Public Relations

Jonathan Tudor  | Director

I was introduced once as: “here’s the person I was talking about who’s been in PR forever.” Tongue in cheek, yes, but fairly accurate - let’s say more than 20 years and less than 30.

No grass has grown under my shoes, in that time.  I’ve worked with PR celebrities and the occasional magician, in the UK, Middle East and New Zealand, and for several world leading agencies.

I’ve served countless well-known brands and businesses, in an eclectic range of industries, worked as an independent consultant and established an agency with a difference, Storicom.  Throughout, my passion has been the importance of service, informing and being precise.

The renaissance currently underway for PR is its most significant evolution - communication has become an ever-present management tool to drive a business in the direction it wants to go.  I’m committed to helping people achieve this.

Present and Past Public Relations Clients

Present & Past PR Clients