We're public relations specialists based in Auckland NZ
Media relations is the active and personal building of relationships with journalists, commentators and influencers, to achieve objectives, by providing valuable information. It involves sparking interest, securing an angle and being of value, with the aim of gaining mentions or coverage.
Issues and crisis management
An issues and crisis management plan guides you on how to communicate with stakeholders when the negative occurs. Because you never know what will happen, it’s best to be prepared and practiced well ahead to limit any long term damage.
Government relations + public affairs
Keeping Government, Ministries and public officials informed about your business activities is important, especially in a country like New Zealand. They are both stakeholders and influencers who want to stay in touch and informed, which can also support the objectives of your business.
Events have a lifecycle starting with pre-event blogs, news, PR, invitations, emails and social media, peaking with the event itself and concluding with thank yous, summaries and social media recaps - before the communication baton is passed to the next event.
Content is now at the heart of your PR and communication in an unavoidable union - by creating, publishing and distributing it, you have control over engaging with people, building relationships, growing profile, developing awareness, answering questions, and growing leads and sales.
Business communication builds direct relationships between you as a business, and your target audiences, to grow awareness and trust, as well as develop leads and sales. It helps you become your own media company, using online channels to influence your audiences.
Messaging and narrative
Confirming your message and narrative will define how your brand, product and services are talked about. Your key messages are reasons to believe in your business - why are you needed, relevant and different - all contained in a concise and easily repeatable statement.
Facing the media can be nerve-wracking so media training will help you not only to answer journalist questions, but give you skills to control an interview to achieve objectives. It teaches how reporters operate and provides skills and confidence to express your message no matter what you’re asked.
Jonathan Tudor | Director
I was introduced once as: “here’s the person I was talking about who’s been in PR forever!”
Tongue in cheek, yes, but fairly accurate - let’s say more than 20 years and less than 30.
No grass has grown under my shoes, in that time. I’ve worked with PR celebrities and the occasional magician, in the UK, Middle East and New Zealand, and for several world leading agencies.
I’ve served countless well-known brands and businesses, in an eclectic range of industries, worked as an independent consultant and established an agency with a difference, Storicom. Throughout, my passion has been the importance of service, informing and being precise.
The renaissance currently underway for PR is its most significant evolution - communication has become an ever-present management tool to drive a business in the direction it wants to go.
I’m committed to helping people achieve this.
A selection of present and past public relations clients