Identifying Valuable & Creative Ways To Get Your Business Where It Needs To Be - By Having Your Content Appear Highly In Search Engines
Your SEO Matters
Put simply, search engine optimisation or SEO is the practice of increasing traffic to your website through organic search engine results.
According to recent studies, most people don’t scroll past the first page when running a Google search and few make it past the second and third pages. When businesses rank highly online, this generates immense web traffic which, in turn, leads to an increase in sales and brand awareness.
SEO gives you a competitive advantage of getting to customers first while they’re actively seeking solutions in your industry.
Now, you may already be publishing high-quality content week after week and engaging with customers through various digital platforms - but you're not seeing tangible changes in your website traffic. And its possible that in this ever-changing digital sphere, useful content can get lost online if it’s not hitting the mark for proper criteria.
Because search engines like Google change or alter their algorithms so frequently, it’s important to have an SEO strategy that’s just as agile so you’ll be found by searchers no matter the formula.
The Value of Being Found Online
Being found online comes down to providing top quality content that not only appeals to your audience but is accessible to them as well. To help your business connect these objectives, optimising efforts must start with strategic SEO campaigns.
When your buyers search for solutions online, rather than being targeted through semi-personalised adverts and marketing tactics, they are more likely to consume the information you provide and initiate the sales process.
HubSpot cites that organic SEO is about 5.66 times better than paid search ads when drawing in new prospects. Now, there really are hundreds of factors that contribute to a high-ranking website, and at Storicom we hone in on the most relevant to your business in order to boost traffic directly to your website.
Quality content is a key factor of any effective SEO strategy. According to the Content Marketing Institute, content marketing gets three times more leads than paid search advertising.
As the role of the media has changed, so has the role of each company so that every company is a media company is the practical reality of marketing today.
This means all businesses have an opportunity to develop their own media channels, write their own content and use it to fulfil their objectives – and a content and PR strategy is central to achieving this.
The key to SEO is creating compelling content and then marketing your content across the digital channels your audience is most active on. A content-centred SEO strategy strives to produce useful content that attracts quality backlinks and user engagement.
In addition to regular content, media coverage can also build backlinks to improve your website domain authority, which is one of Google’s ranking criteria. This PR-SEO hybrid method has proven to go above and beyond what SEO alone can do for our customers.
Online Brand Authority
We help our clients develop the online presence and publicity they’re looking for in order to grow revenue, no matter the industry or business size. We create an approach unique to your business objectives, customer reach and target audience. Large or small, local or national, we work with businesses looking to grow in the ranks of the internet’s algorithms.
If you’ve spent time, money, and effort building your website and you’re not seeing it draw in sales-ready leads to the best of its ability, give us a call - we can help.
Our process positions your business on the right track towards growing leads, increasing domain authority, and staying on top of competitors. Our team has worked nationally and internationally to address the needs of clients across a wide-range of industries.
We Can Help With:
- SEO strategy development and execution
- Digital content creation and distribution
- Keyword research
- SEO audit and web analytics analysis
Sean Hofer | Director
Sean is an earnest sales & marketing strategist with a desire for optimising outcomes. As a director at Storicom, Sean helps businesses start and strengthen customer relationships through digital strategies and services.
He brings a wealth of experience, helping companies use the Internet to generate sales-ready leads since 2002, a journey that includes being the GM Sales & Marketing of Adfero (now Axxon Media) in the UK and more recently the Digital Channel Manager at Yellow NZ.