To this day, manufacturers undervalue the power of effective branding for driving leads, enquiries, and increased sales. In fact, according to research carried out by Engineering.com, a lack of brand awareness has been one of the leading challenges facing engineers and manufacturers in recent years.
Is it any wonder companies continue to assume the crown for ‘the country’s best kept secret’?
Particularly in competitive niches, branding remains one of the most powerful and important factors in your customers’ decision-making process. This is especially true of risk averse, logic-driven clientele who value strong relationships and a name they can trust.
In marketing - as in manufacturing - times and strategies change, but for all the flashy advertising and carefully constructed campaigns, these honest relationships still form the foundation on which complex industrial sales are built. What has changed is how you go about constructing them in the first place.
Traditional consumer marketing methods such as cold calling and flyfers have fast gone the way of ye olde’ horse and cart. Just as modern advances in manufacturing processes improve efficiency, faster and more effective digital media like Google Ads and Sponsored LinkedIn Content are filling that role. And fast.
In the modern era, your brand in now much more than a business card: it’s the way potential customers perceive your company, and it’s something your online presence begins to communicate long before you speak a single word. The question remains, how do you do this? More than that, how do you do so without wasting time and money?
Inbound Marketing is dedicated to effectively creating and communicating your brand’s message. It’s one of the most powerful way to engineer brand recognition and become a trusted name that attracts the right kind of visitor to your site, converts them into leads, and nurtures them into a sales ready stage.