Engineered To Grow Your Sales
From managers to marketers, ‘How do I boost sales?’ is a question that’s likely to keep you up at night. And manufacturing marketing teams are no different. In fact, Engineering.com’s annual research report found recently that the biggest challenge teams faced in 2017 was a lack of qualified leads.
So, how do you grow sales?
This is a particularly loaded question for industrial companies, as they’re often dealing with discerning clients who are driven more by a fear of failure and a desire to avoid risk at any cost.
As it turns out, generating more sales isn’t the problem: it’s a symptom that finds its cause before your prospective customers even make initial contact.
Generating leads is one thing, but generating the right, sales-ready leads is another entirely. For too long, the industrial sector has relied on word of mouth and past / repeat clients to guarantee future sales, but that’s a finite well that’s fast running dry.
Traditional marketing methods like these don’t help. They hurt and hinder. They also clog up the sales funnel with unqualified leads that cost your business time and money. Advertising has changed. The idea that no one buys your products or services after seeing an advert on Google or reading a piece of content on a blog is a fossil of a philosophy.
Modern marketing is technology led and internet driven, and it’s a transition most any business will need to make if they’re hoping to increase those all important sales.