What is Inbound Marketing?
What is Inbound Marketing by HubSpot
"Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media."
"Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business."
What is Inbound Marketing by Marketo
"Inbound marketing is a strategy that utilizes many forms of pull marketing – content marketing, blogs, events, SEO, social media and more – to create brand awareness and attract new business. In contrast to outbound marketing, where marketers attempt to find customers, inbound marketing earns the attention of customers and makes the company easy to be found."
What is Inbound Marketing by Salesforce Pardot
"Inbound marketing means enticing buyers to come to you. It’s a way of meeting them where they are and engaging with them on their terms. This strategy aims to increase the volume and quality of your leads by attracting like-minded potential buyers. It’s a method of aligning your marketing content to offer value to buyers without overtly selling a product or service."
"Inbound marketing has gained popularity in recent years as buyers have taken more control over the sales process. The fuel for this strategy is helpful, creative, engaging content that nixes the sales pitch in favor of brand awareness, conversation, and shareability. Good inbound marketing should educate, inform and entertain, providing true value to the readers. When used properly, inbound marketing can be a key component of a successful marketing campaign that drives leads and sales."
What is Inbound Marketing at Storicom
We think of inbound marketing as a bit like an orchestra - your business story and brand message being played across multiple channels simultaneously to the enjoyment of your audience, led by a gifted conductor. Read more here.
Why do you need Inbound Marketing?
Inbound marketing has steadily become the best way to acquire new customers. In particular, the focus on becoming the thought leader, or establishing online brand authority, to attract people to your brand, instead of just pushing your product on them makes it a far superior strategy to normal outbound marketing.
This approach to marketing is so much more than simply creating content and promoting it. There is a specific focus on identifying the right customers for your business, and how to use different mediums and media to target those people and organisations with your message.
Inbound determines the success of your marketing and communications campaigns by measuring how many leads and customers are acquired against the goals you set out to achieve. This allows you to direct your budget for the best return on investment.
How does Inbound Marketing work?
There are four stages of inbound marketing that takes your potential customer from a "stranger" to a loyal repeat customer. Each of these stages comes with it's own tools and methodologies in order to achieve the highest conversion rate.
Being customer-centric, these stages in your marketing funnel match the stages in the buyer's journey - the decision making process each of your customers work through in order to purchase your product or service.