Business Communication Success
If you visit our office in Auckland’s beautiful St Heliers, you’ll find these three words printed on the sign above our door, and just beneath our logo - so what do they mean?
At Storicom, we believe that success in business is found through more than a single media channel or piece of technology.
Instead, Business Communication Success is an ethos and a way of thinking that builds long-lasting relationships with customers and stakeholder through the effective communication of your message.
You may know why your business is the best fit for the job, but what about your potential clients or future customers?
By effectively communicating a consistent message, you’ll build your business’s credibility, authority, and expertise so that you’re ahead of the curve - and your closest competitors - when sales are made and contracts are signed.
“Success in business communication is found in the moment you
make the call and hear a ‘Finally!’, rather than a ‘...who?’”
BUSINESS | Online Business Authority
There’s no escaping it: the way business is being done is changing. And fast. The days where clients would sign on the dotted line because it was merely ‘a good deal, and at a good price’ are well behind us. Unless you’re taking action to set your business up for success in this consumer-driven 21st century, the pace at which you’re left behind may well leave you with whiplash.
Kiwi companies specifically are increasingly finding that the efficacy of traditional sales and marketing models are being challenged by internet-empowered customers. From small product purchases through to high-end manufacturing contracts, discerning engineers and technical buyers are tech savvy, computer literate, and facing increased pressure from within their own organisations to ensure they’re spending their budgets wisely.
They’re looking for certainty. They’re looking for reliability. And they’re looking for a name that they can trust to deliver results.
So how does your business become this trusted name?
Not so long ago, a business sharing its “trade secrets” about how they’re different, how they consistently land contracts, and why they’re growing so fast would have been deemed absurd. Nowadays? Businesses across New Zealand are realising that sharing their business “methods” is the key to winning the loyalty of new - and retaining the trust of existing - customers and clients.
There’s a growing correlation being made between the processes undertaken to manufacture brand awareness during these early phases, and the quality of leads that eventuate on the other side. Effectively communicating your message and building authority in the eyes of your ideal audience over the course of the sales cycle ensures you make the shortlist when tenders or RFP’s are announced which, in turn, translates to better relationships, increased leads, and more sales from qualified individuals.
We’ll bet more than a few of you are proclaiming “That’s absurd!”.
But while you’re crying wolf, these businesses are fast establishing themselves as authorities through the effective creation - and communication - of a message that all at once boosts their expertise in a given field while also protecting the very message that they’re attempting to deliver.
For discerning customers, a poor, disconnected message is still a poor, disconnected message irrespective of how, when, or where it’s delivered. If you can’t communicate what it is you do effectively, then how will they ever trust that you can do it in the first place? For discerning buyers that are dead-set on avoiding risk, these are immediate red flags.
Success, so it seems, hinges on taking control and delivering a consistent message across common media channels that your ideal audience are likely to frequent. Whether it’s via digital media such as websites, blogs, and search engines, or traditional media like industry-specific magazines, newspapers, and television adverts, how effective you are at delivering this message isn’t measured so much in leads and sales at this stage as it is the perception a potential customer has of your company long before that first handshake.