Inbound Marketing

Business Communication Success

Helping your business succeed through communication

Business Communication Success

If you visit our office in Auckland’s beautiful St Heliers, you’ll find these three words printed on the sign above our door, and just beneath our logo - so what do they mean?

At Storicom, we believe that success in business is found through more than a single media channel or piece of technology.

Instead, Business Communication Success is an ethos and a way of thinking that builds long-lasting relationships with customers and stakeholder through the effective communication of your message.

You may know why your business is the best fit for the job, but what about your potential clients or future customers?

By effectively communicating a consistent message, you’ll build your business’s credibility, authority, and expertise so that you’re ahead of the curve - and your closest competitors - when sales are made and contracts are signed.

Business Communication Success


“Success in business communication is found in the moment you

make the call and hear a ‘Finally!’, rather than a ‘...who?’”


BUSINESS | Online Business Authority

There’s no escaping it: the way business is being done is changing.  And fast.  The days where clients would sign on the dotted line because it was merely ‘a good deal, and at a good price’ are well behind us.  Unless you’re taking action to set your business up for success in this consumer-driven 21st century, the pace at which you’re left behind may well leave you with whiplash.

Kiwi companies specifically are increasingly finding that the efficacy of traditional sales and marketing models are being challenged by internet-empowered customers.  From small product purchases through to high-end manufacturing contracts, discerning engineers and technical buyers are tech savvy, computer literate, and facing increased pressure from within their own organisations to ensure they’re spending their budgets wisely.

They’re looking for certainty.  They’re looking for reliability.  And they’re looking for a name that they can trust to deliver results.

So how does your business become this trusted name?

Not so long ago, a business sharing its “trade secrets” about how they’re different, how they consistently land contracts, and why they’re growing so fast would have been deemed absurd.  Nowadays?  Businesses across New Zealand are realising that sharing their business “methods” is the key to winning the loyalty of new - and retaining the trust of existing - customers and clients.

There’s a growing correlation being made between the processes undertaken to manufacture brand awareness during these early phases, and the quality of leads that eventuate on the other side.  Effectively communicating your message and building authority in the eyes of your ideal audience over the course of the sales cycle ensures you make the shortlist when tenders or RFP’s are announced which, in turn, translates to better relationships, increased leads, and more sales from qualified individuals.

We’ll bet more than a few of you are proclaiming “That’s absurd!”.

But while you’re crying wolf, these businesses are fast establishing themselves as authorities through the effective creation - and communication - of a message that all at once boosts their expertise in a given field while also protecting the very message that they’re attempting to deliver.

For discerning customers, a poor, disconnected message is still a poor, disconnected message irrespective of how, when, or where it’s delivered.  If you can’t communicate what it is you do effectively, then how will they ever trust that you can do it in the first place?  For discerning buyers that are dead-set on avoiding risk, these are immediate red flags.

Success, so it seems, hinges on taking control and delivering a consistent message across common media channels that your ideal audience are likely to frequent.  Whether it’s via digital media such as websites, blogs, and search engines, or traditional media like industry-specific magazines, newspapers, and television adverts, how effective you are at delivering this message isn’t measured so much in leads and sales at this stage as it is the perception a potential customer has of your company long before that first handshake.

Technology Augments Relationships







COMMUNICATION | Significance of Relationships X Technology

Where big-budget projects and crucial contracts are concerned, the equation is simple: people do business with people, not entities.  While the world is fast embracing a digital future, businesses can ill afford to forget to embrace humanity and recognise that there’s a human face behind every stat, fact, and figure.  Least of all in smaller countries like New Zealand where connections are close, relationships are generations old, and word of mouth moves quickly.

These relationship have, are, and always will be struck via handshakes and nodding heads, only nowadays businesses have access to a litany of technology that doesn’t replace traditional methods so much as it augments them, helping to start and strengthen these relationships with qualified leads who are now far more likely to result in leads, sales, and far less wasted time.

There’s never been anything stopping your business from communicating with potential clients, technology just streamlines the processes, increases efficiency, and makes life easier so you don’t have to work quite so hard or shout quite so loud to be heard.

“Effective communication open doors and strike up conversations on which relationships are built and customer acquisition - and retention - relies on.”


For the easier recording, reporting, and management of customer relationships (via CRM Software), you’re now better able to marry your message with the ideal buyer so that when conversations are struck and the transition to in-person interaction is made they want to hear from you, talk to you, and those relationships are far tighter, sooner, than they have been in the past.

Nowhere are these relationships more important than with the sales team, senior management and company directors.

These people in particular are responsible for connecting the business with the marketplace, crafting a network of the who’s who in the industry, and ultimately, acquiring new customers, retaining existing ones, and achieving revenue growth.

All through communication.

Particularly in industries where relationships and communication are key to long-term contracts and continued success.

Business Success










BCS page image.jpg

SUCCESS | Predictable Revenue Growth

What does success mean for your business?

More than that, how do you define it?

Such questions may inspire stargazing, but success through business communication is found in the effective delivery of a message that boosts quality leads, supercharges sales, and maintains happy, healthy relationships with customers and clients alike now and into the future.

What company director doesn’t value a business that can generate predictable revenue with year-on-year consistency?

Inconsistent growth can be harmful for business, placing undue pressure on employees which inevitably translates into their dealings with customers.  From manufacturing to technology, no one appreciates last-minute hustling or cold sales calls.

“Business communication sans success sees you talking ‘round in circles.”


Every sales person worth their salt would agree that not all leads are created equally, so communicating a message that consistently speaks to the ideal, qualified audience that have demonstrated their sales-ready status, guiding them through the sales process, and then ensures those interactions are positive before, during, and after signing those contracts so that they don’t just pick you, but emerge from the other side as happy, repeat customer who will repeat your message far and wide.

It’s in success that business communication comes full circle, communicating a message to build relationships, gain customers, and then ensure they’re happy enough to elevate, advocate, and promote that message to yet more potential clients.

Creating this environment of predictable leads and revenue growth via communications fosters a reliable workplace where higher-ups are free to plot a path into the future and drive business success.  Stress is sidelined in favour of a supportive work environment and organisational structure with less upheavals so employees are happy, customers are happier, and so the cycle continues.

Jonathan Tudor | Director

I was introduced once as: “here’s the person I was talking about who’s been in PR forever!”  Tongue in cheek, yes, but fairly accurate - let’s say more than 20 years and less than 30.

No grass has grown under my shoes, in that time.  I’ve worked with PR celebrities and the occasional magician, in the UK, Middle East and New Zealand, and for several world leading agencies.

I’ve served countless well-known brands and businesses, in an eclectic range of industries, worked as an independent consultant and established an agency with a difference, Storicom.  Throughout, my passion has been the importance of service, informing and being precise.

The renaissance currently underway for PR is its most significant evolution - communication has become an ever-present management tool to drive a business in the direction it wants to go.

I’m committed to helping people achieve this.