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    PR is sales
    • Aug 3, 2021

    PR is sales

    I spent the first three years of my career working with a PR industry pioneer, Graham Lancaster. In 1978, he established Biss Lancaster...
    220
    Content is King, and Queen
    • Jul 14, 2021

    Content is King, and Queen

    You’ve heard it before, when it comes to communication content in all its forms is King and Queen. However, in our geographical corner...
    110
    Two peas in a pod - PR and SEO
    • May 23, 2021

    Two peas in a pod - PR and SEO

    Who would have thought the century old profession of public relations would be getting together with the relatively new kid on the block...
    80
    Rock me Amadeus - AI and marketing
    • Apr 16, 2021

    Rock me Amadeus - AI and marketing

    I imagine the marriage of AI and marketing as the sound of a celebrated organist performing in a vast cathedral - the sound is inspiring...
    90
    APR Paper 2020: Comment on the status of the PR profession in New Zealand
    • Mar 23, 2021

    APR Paper 2020: Comment on the status of the PR profession in New Zealand

    In 2020, I studied and achieved APR status as a public relations professional. In my first assignment (June 2020), I chose to answer...
    60
    Public relations is driving business
    • Mar 12, 2021

    Public relations is driving business

    I’ve worked with many wise people in different parts of the world and collected a lot of lessons along the way. One of the most...
    20
    Every company is a media company
    • Feb 25, 2021

    Every company is a media company

    Several years ago I came across Tom Foremski and his formula EC = MC, a “transformative equation for business.” The acronym stands for...
    10
    Radio ga-ga - reading statements on air is boring
    • Feb 19, 2021

    Radio ga-ga - reading statements on air is boring

    There was a fantastic business news story in New Zealand this week - a half-year profit up by almost 50%, an interim dividend announced...
    40
    The meaning of media needs to change
    • May 28, 2020

    The meaning of media needs to change

    Our media cheese has moved again - it’s been moving a lot in the PR world over recent years as digital has forced us to look at...
    170

    Interested in hearing more about how we think? - please get in touch...

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    T:  021 790 475

    E:  told@storicom.com

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    Interested in hearing more about how we think? - please get in touch...

    ​

    Jonathan Tudor

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    T:  021 790 475

    E:  jonathan@storicom.com

    ​

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