PR is sales
I spent the first three years of my career working with a PR industry pioneer, Graham Lancaster. In 1978, he established Biss Lancaster...
- Jul 15, 2021
Content is King, and Queen
You’ve heard it before, when it comes to communication content in all its forms is King and Queen. However, in our geographical corner...
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- May 24, 2021
Two peas in a pod - PR and SEO
Who would have thought the century old profession of public relations would be getting together with the relatively new kid on the block...
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- Apr 16, 2021
Rock me Amadeus - AI and marketing
I imagine the marriage of AI and marketing as the sound of a celebrated organist performing in a vast cathedral - the sound is inspiring...
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- Mar 23, 2021
APR Paper 2020: Comment on the status of the PR profession in New Zealand
In 2020, I studied and achieved APR status as a public relations professional. In my first assignment (June 2020), I chose to answer...
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- Mar 12, 2021
Public relations is driving business
I’ve worked with many wise people in different parts of the world and collected a lot of lessons along the way. One of the most...
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- Feb 25, 2021
Every company is a media company
Several years ago I came across Tom Foremski and his formula EC = MC, a “transformative equation for business.” The acronym stands for...
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- Feb 19, 2021
Radio ga-ga - reading statements on air is boring
There was a fantastic business news story in New Zealand this week - a half-year profit up by almost 50%, an interim dividend announced...
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- May 28, 2020
The meaning of media needs to change
Our media cheese has moved again - it’s been moving a lot in the PR world over recent years as digital has forced us to look at...
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