Aug 3, 2021PR is salesI spent the first three years of my career working with a PR industry pioneer, Graham Lancaster. In 1978, he established Biss Lancaster...
Jul 14, 2021Content is King, and Queen You’ve heard it before, when it comes to communication content in all its forms is King and Queen. However, in our geographical corner...
May 23, 2021Two peas in a pod - PR and SEOWho would have thought the century old profession of public relations would be getting together with the relatively new kid on the block...
Apr 16, 2021Rock me Amadeus - AI and marketingI imagine the marriage of AI and marketing as the sound of a celebrated organist performing in a vast cathedral - the sound is inspiring...
Mar 23, 2021APR Paper 2020: Comment on the status of the PR profession in New ZealandIn 2020, I studied and achieved APR status as a public relations professional. In my first assignment (June 2020), I chose to answer...
Mar 12, 2021Public relations is driving businessI’ve worked with many wise people in different parts of the world and collected a lot of lessons along the way. One of the most...
Feb 25, 2021Every company is a media companySeveral years ago I came across Tom Foremski and his formula EC = MC, a “transformative equation for business.” The acronym stands for...
Feb 19, 2021Radio ga-ga - reading statements on air is boringThere was a fantastic business news story in New Zealand this week - a half-year profit up by almost 50%, an interim dividend announced...
May 28, 2020The meaning of media needs to change Our media cheese has moved again - it’s been moving a lot in the PR world over recent years as digital has forced us to look at...